Business Article Marketing: How To Use Keywords In Local Articles (Draw Traffic To Your Website!)

Do you have a local business that you’re trying to market online? One of the best ways to bring attention to your business and website is with local business article marketing. You may have wondered how to submit articles so that you attract people from your own city to your website. I’ll teach you how in this article.

The first thing you need to do is keyword research. Keyword phrases usually involve a phrase that is anywhere from 2-8 words long.

When people go to Google and the other search engines to look up information, they will type words in the search box that indicate the topic that they’re interested in. From the searcher’s perspective, these phrases are called “search terms”, but from the website owner’s point of view, these phrases are called “keyword terms” or phrases.

Your goal is to figure out what people who are interested in your niche are typing into Google to reach websites similar to yours. When you do keyword research, you can see what people are searching for and how many people are doing those types of searches. You can also see how many websites are already meeting the demand for those searches.

Doing keyword research can help you develop the content on your own website–if you see that lots of people are searching for specific information having to do with your niche, you can create content on your site to satisfy those requests for information. You can also use your keyword research to create free reprint articles that you use to market your website.

When you do keyword research, you’ll come up with two different types of phrases. One type of phrase will be for your website–it is what you would like the pages on your website to rank highly for in Google. This phrase will include your location, since for a local business you want to attract website visitors who are in your geographic area.

We call these location specific keyword phrases your “main keywords”. These phrases will generally be shorter (2-3 words long) and competitive (there are other website owners who are competing for top rankings for those phrases too). There is more competition with these main keywords, but there should also be a bigger pay off. If you can get the pages on your website to rank highly for those terms, then you could get a lot of visitors referred to your site from search engines. This can result in a dramatic increase in website traffic.

In your article submissions, you would use these main keyword phrases in your resource box, which is the author biography that accompanies your article. You can even hyperlink your location specific keyword phrase, which would draw extra attention to it from search engines. Please note though that it is important not to hyperlink the same keyword phrase every time. It’s best to have a list of keyword phrases and alternate which one you use in your resource box.

With your articles, you do not need to worry about attracting people from only your city. The people who read your articles can be from anywhere, so the keyword terms that you use do not need to mention your location. Actually, unless you’re writing a travel article, your title and article should probably not mention your location at all. Instead, your articles will be on topics that are not associated with your geographic area (unless it makes sense to do so given your topic).

For example, if you’re a Dentist in Denver, you will write articles on dentistry in general, rather than trying to write articles about dentistry in Denver. But if you’re a Real Estate agent in Richmond, it may be appropriate sometimes for you to write at least some articles that are specific to your location, as that makes sense given your (real estate).

When doing your keyword research you’ll look for longer (3-8 words long), more specific phrases. These phrases may have fewer people searching for them, but they also have much less competition, making it easy for your article to rank highly for that keyword phrase. These are called “long-tail keyword phrases”, and you will use these phrases to determine your article topics.

Your goal in doing local business article marketing is to:

a) Get the pages of your website to have a higher ranking for the shorter competitive keyword terms that mention your geographic location. You do this by using location specific main keyword terms in your resource boxes and linking them to your website.

b) Get your articles to rank highly for the less competitive, long-tail keyword terms that you use for the topics of your articles. You can use these long-tail keyword terms in your titles and in your articles.

You may have noticed, when you do local business article marketing, you can get traffic to your website from different sources–the big source is through search engines, such as Google when people search for keyword terms associated with the pages on your website. The other is directly through your articles. When people read your articles, they can visit your website by clicking the link in your resource box.

As a local business owner, you can draw traffic to your website by submitting free reprint articles. Doing the keyword research helps you make sure that the work you’re putting into your marketing will pay off in the biggest way possible.

Reaping The Benefits of Business Card Marketing

Do you know that a business card is a great tool of direct marketing? With the help of the business card you can create an impression on the people you meet, and let them know about the products or services that you offer. You card gives people an opportunity to get in touch with you, and they also get information about your professional profile. If these people need any services or products that you offer, they might contact you, provided the card is able to create a great first impression. Hence, it is very important that you only use business cards which are impressive.

If you want to reap the benefits of business card marketing, you will need to ensure that the cards are able to draw the attention of the people. Also, you should make sure that most of the people, who you come in contact with, should get your business card. Here are a few other tips that will help you in your business card marketing efforts:

1) Do not miss any information- it may be hard to believe but at times, many people forget to mention important details like name and phone number. If you want people to be able to contact you, you should include important information like full name, telephone number and email address. Also, it is better when you provide a fair description of your company and job position so that the people can understand where you work, and what you do for a living. Providing such information will ensure that you are able to build a good professional network.

2) Include a logo or image – if you work for any organization, of if you are the owner of a business, it is advisable that you include your organization’s logo so that the people can identify your position in the business world. You will be able to reach your target audience. Besides, the logo will help the people to identify with your business. If you are a freelance professional, you can include your photo instead of any logo. The photo will help in creating a strong impression on the minds of the people, who get your business card.

3) Provide correct information- you should never provide any incorrect information in the business cards as it will ruin your chances of creating a good impression. Thus, you should check again and again to make sure that all the information provided is correct, before the cards are printed. If you realize that your cards have incorrect information, you should print new cards with corrected information.

4) Distribute them as much as possible- instead of giving your business cards only to a select group of people, you should distribute them as much as possible. It will ensure that the cards are received by a large number of people and these people will come to know about your business. Hence, the cards will be able to increase awareness about your business and will eventually help in expanding your commercial base as well.

Will the Real You Please Stand Up and Market?

Whether you’re a business owner or an employee, like it or not, there are thousands of people in your industry…

Notice I didn’t say, “There are thousands of business owners/employees just like you” because that’s not true. However, if you present yourself like everyone else or play it safe in your marketing, then you might as well be just like everyone else.

(And even if you don’t think you’re in the business of marketing, you are. If you’re an employee, you’re constantly marketing yourself, proving that you’re the ideal person in your position.)

The key to attracting high quality clients and to having a profitable business is to stand out from the crowd. You do that in two ways:

1. Market authentically

2. Reveal the true you

If you’re marketing authentically – what feels right, what you believe in, what you stand for, what you’re passionate about, what services you offer that really solve problems, your gifts – then it’s going to connect more powerfully with your audience.

So, what gets in the way of marketing authentically?

  • Fear that you’re going to turn people off. You’re not for everyone. You’re not everyone’s ideal service provider. (And everyone is not your ideal client.) It’s better to quickly weed out those who are not a good fit and really home in on the ones who are. What you really want is for people to go, “She so gets me! I want her!”
  • Fear that people will think you’re too pushy. Marketing sometimes gets a bad rap, but that’s only if you’re marketing in a smarmy, manipulative way. Letting people know how you can help them is not being pushy. Giving them real information is what they want.
  • Fear that you’re not including everyone if you narrow your marketing. This is actually a good thing. It’s much harder to write a single marketing piece that appeals to all genders, all ages, all professions. Once you narrow down your market, it actually makes marketing so much easier.
  • Fear that you’re a fraud. You aren’t like every other person in your industry. You have skills that others can’t do or can’t do as well. Or you have a specific set of gifts and past experiences that you bring to your business and your clients – every day. You deserve to claim your brilliance.

If you can get over these four fears, your marketing will be easier and more productive. And then it all snowballs, and you’ll see those results in your business.

Here’s to the real you!